‘Girl how much is your student loans’: It’s only February, and Beyoncé’s already taken everything I have

Now, am I complaining? Nope. Every product or event she’s endorsed has been amazing. But for the love of all things beautiful, Beyoncé, could you please let my wallet breathe?

Beyoncé’s got us broke!

😭😭😭 https://t.co/bdtLKvAXgG pic.twitter.com/B7xHqrCgXc

— wiLL (@willfulchaos) February 20, 2025

For context, in 2024, Beyoncé had the Hive dipping into our wallets multiple times, proving that not only is she the Queen of music, but she’s also the Queen of side hustles. There was the Cécred haircare launch, the release of SirDavis whiskey, and the fragrance duo CÉ NOIR and CÉ LUMIÈRE. And this all came while we were in recovery from the Renaissance World Tour. 

Now it’s a brand new year, and the month of love has come with much more than Valentine’s Day expenses. Oh, yes. Beyoncé had us tussling for a space in the queue for the Cowboy Carter Tour, and frothing at the mouth with some new CÉ LUMIÈRE teasers. And now, to seal the deal, Bey’s announced that Cécred will now be available at Ulta Beauty, so you can expect some real-life queues very soon. After only one year, Cécred has quickly become one of the most revered haircare lines to hit the market! Reviews have been extremely positive, yet another sign that lots of time, effort, and love were put into creating the products. 

But when it’s all said and done, Beyoncé’s simultaneously taking our money and giving room for the Beyhive to laugh away their pain with some of the most hilarious side comments. 

“Girl how much is your student loans” remains one of my favorites, because surely Beyoncé’s got some serious debts to pay off, a la Bruno Mars… right? Maybe Sir and Rumi’s college funds are no in the hands of the fans! 

Saddle up, Hive!

Obviously, Beyoncé could sell us a puddle of slime and we’d rush to the counters. But it’s pretty remarkable being a member of a fanbase that’s currently being fed quality, stellar albums, incredible tours, fashion, perfume, whisky, vinyl, and more, and there’s never been a dip in quality.

Now, the fans are gearing up for what’s shaping up to be the most fashion-forward tour in recent times, and that’s saying a lot after the the brilliant tracks on Cowboy Carter.