Hollywood’s obsession with pandering to the Chinese market may have died down in the post-pandemic era after the industry had spent years transparently trying to muscle its way into the world’s fastest-growing territory for cinema, but Christopher Miller has nonetheless fired a blatant shot in the direction of the competition.
He didn’t mention Disney specifically by name, but you nonetheless get the distinct impression that’s precisely the company he’s talking about. After all, and the early one-sheets for sequel Wakanda Forever – were edited so that Chadwick Boseman and Letitia Wright’s faces were obscured by their respective masks.
Then there was the questionable decision to itting racism may have had something to do with the latter’s performance in the nation, then it’s not as if Miller doesn’t have a point.
In fact, while celebrating Across the Spider-Verse sailing past $600 million at the box office – where China is currently its top-grossing avenue outside of domestic shores – he not only called out his rivals, but then produced receipts when somebody tried to instantly brand him a hypocrite.
The evidence is there that very few American-backed IPs are even relevant in China anymore, so maybe the Spider-Verse saga will embolden Stateside executives to do the simplest of things and showcase their characters exactly the way they are.
Published: Jul 17, 2023 02:31 am