<img src="https://sb.scorecardresearch.com/p?c1=2&amp;c2=36750692&amp;cv=3.6.0&amp;cj=1"> Burned Marvel Fans Are Stripping the MCU of Its Status as a Cinematic Universe
Something went wrong. Try again, or if the problem persists.
Your details are incorrect, or aren't in our system yet. Please try again, or sign up if you're new here.
This site is protected by reCAPTCHA and the Google and of Service apply.
Create a GAMURS
By g up, you agree to our and of Service.
Something went wrong. Try again, or if the problem persists.
This site is protected by reCAPTCHA and the Google and of Service apply.
Choose a name
Choose a unique name using 3-30 alphanumeric characters.
Something went wrong. Try again, or if the problem persists.
This site is protected by reCAPTCHA and the Google and of Service apply.
Choose your preferences
Choose how we communicate with you, opt out at anytime.
Something went wrong. Try again, or if the problem persists.
Check your email
An confirmation link was sent to your email. Don't forget to check your spam!
Enter the email address you used when you ed and we'll send you instructions to reset your .
If you used Apple or Google to create your , this process will create a for your existing .
This site is protected by reCAPTCHA and the Google and of Service apply.
Reset instructions sent. If you have an with us, you will receive an email within a few minutes.
Something went wrong. Try again or if the problem persists.
Image via Marvel Studios/Disney Plus

Marvel and Disney have disappointed so much the MCU is being stripped of its status as a cinematic universe

Does that mean we have to give it a new name?

Say what you like about the craze for cinematic universes that we’ve had to endure over the past decade plus change. And yet the generally agreed declining quality of the MCU in recent years is leading to the argument that the Marvel Cinematic Universe… Well, isn’t.

Recommended Videos

As one imioned, and disappointed, Redditor shared on the r/MarvelStudios sub, “I think it’s time to be realistic and realize the MCU isn’t a Cinematic universe anymore, it’s a brand.” The fan goes on to discuss their view that what made the Infinity Saga a cinematic universe was that it was all truly interconnected, but the Multiverse Saga is proving to be a misnomer as most of the releases in Phases Four and Five so far have had “nothing to do with the multiverse.”

Interestingly, few in the comments disagreed with the OP’s point and itted that, yes, the MCU is more of a brand than a cinematic universe these days. What not everyone can agree on, however, is if that’s actually a problem or not. “I agree it definitely isn’t a cinematic universe anymore, hasn’t been for quite some time now,” said one, while another thinks this worrying is blown way out of proportion: “It’s both. Y’all act like it’s the end of days.” Some, meanwhile, have had their eyes open since day one. “It always has been,” one commented.

It certainly is easy to argue that the MCU is a brand, as the snowballing popularity the franchise earned as it grew and grew is very much a case of successful brand recognition. But is Marvel resting on its laurels a bit at this point and is less worried about tying it all together than simply releasing new content under the MCU umbrella? It’s hard to say from this vantage point of the middle of the Multiverse Saga. The full picture will only become clear once Avengers: Secret Wars finally arrives in 2027.


We Got This Covered is ed by our audience. When you purchase through links on our site, we may earn a small commission. Learn more about our Policy
Author
Image of Christian Bone
Christian Bone
Editor and Writer
Christian Bone is a Staff Writer/Editor at We Got This Covered. Since graduating with a Creative Writing degree from the University of Winchester, he has been cluttering up the internet with his thoughts on movies and TV for over a decade. The MCU is his comfort place but, if you asked him, he'd probably say his favorite superhero film is The Incredibles.